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2019全球品牌价值500强
http://www.ttpaihang.com   2020-06-04   

  英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告,亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中,过去一年,亚马逊的品牌价值增长了25%,达1879亿美元,比排名第2的苹果公司多了30多亿美元,谷歌则继苹果之后,排名第3。

排名企业名称所属国家领域
1AmazonUnited StatesTech
2AppleUnited StatesTech
3GoogleUnited StatesTech
4MicrosoftUnited StatesTech
5SamsungSouth KoreaTech
6AT&TUnited StatesTelecoms
7FacebookUnited StatesTech
8ICBCChinaBanking
9VerizonUnited StatesTelecoms
10China Construction BankChinaBanking
11WalmartUnited StatesRetail
12HuaweiChinaTech
13Mercedes-BenzGermanyAuto
14Ping AnChina
15China MobileChinaTelecoms
16Agricultural Bank of ChinaChinaBanking
17ToyotaJapanAuto
18State GridChinaUtilities
19Bank of ChinaChinaBanking
20WeChatChinaTech
21Tencent (QQ)ChinaTech
22Home DepotUnited StatesRetail
23TaobaoChinaTech
24T (Deutsche Telekom)GermanyTelecoms
25DisneyUnited StatesMedia
26ShellNetherlandsOil & Gas
27VolkswagenGermanyAuto
28NTT GroupJapanTelecoms
29BMWGermanyAuto
30Wells FargoUnited StatesBanking
31StarbucksUnited StatesRestaurants
32YouTubeUnited StatesTech
33PetroChinaChinaOil & Gas
34Bank of AmericaUnited StatesBanking
35TmallChinaTech
36CitiUnited StatesBanking
37ChaseUnited StatesBanking
38Coca-ColaUnited StatesSoft Drinks
39MarlboroUnited StatesTobacco
40IBMUnited StatesCommercial Services
41NikeUnited StatesApparel
42BoeingUnited StatesAerospace & Defence
43McDonald'sUnited StatesRestaurants
44United States StatesHealthcareUnited StatesHealthcare
45MoutaiChinaSpirits
46DeloitteUnited StatesCommercial Services
47PorscheGermanyAuto
48UPSUnited StatesLogistics
49SinopecChinaOil & Gas
50IntelUnited StatesTech
51General ElectricUnited StatesEngineering Construction
52VisaUnited StatesCommercial Services
53American ExpressUnited StatesCommercial Services
54XfinityUnited StatesTelecoms
55Mitsubishi GroupJapanAuto
56AccentureUnited StatesIT Services
57HondaJapanAuto
58CSCECChinaEngineering Construction
59OracleUnited StatesTech
60TotalFranceOil & Gas
61PWCUnited StatesCommercial Services
62FedExUnited StatesLogistics
63Lowe'sUnited StatesRetail
64EYUnited StatesKingdom Commercial Services
65AllianzGermanyInsurance
66BoschGermanyEngineering Construction
67DellUnited StatesTech
68BPUnited StatesOil & Gas
69UberUnited StatesTech
70China Merchants BankChinaBanking
71China LifeChinaInsurance
72CiscoUnited StatesTech
73SiemensGermanyEngineering Construction
74IKEASwedenRetail
75VodafoneUnited StatesKingdom Telecoms
76CVS HealthUnited StatesRetail
77NetflixUnited StatesTech
78OrangeFranceTelecoms
79Hyundai GroupSouth KoreaAuto
80China TelecomChinaTelecoms
81EvergrandeChinaReal Estate
82HSBCUnited KingdomBanking
83JP MorganUnited StatesBanking
84NestléSwitzerlandFood
85AudiGermanyAuto
86Tata GroupIndiaEngineering Construction
87BaiduChinaTech
88SoftBankJapanTelecoms
89NissanJapanAuto
90PepsiUnited StatesSoft Drinks
91LG GroupSouth KoreaTech
92ZaraSpainApparel
93FordUnited StatesAuto
94MastercardUnited StatesCommercial Services
95auJapanTelecoms
96SantanderSpainBanking
97RBCCanadaBanking
98CostcoUnited StatesRetail
99ChevronUnited StatesOil & Gas
100InstagramUnited States
101AdidasGermanyApparel
102Country GardenChinaReal Estate
103TargetUnited StatesRetail
104WuliangyeChinaSpirits
105FoxUnited StatesMedia
106WalgreensUnited StatesRetail
107H&MSwedenApparel
108UniversalUnited StatesMedia
109AXAFranceInsurance
110SAPGermanyTech
111AIAChina (Hong Kong)Insurance
112SpectrumUnited StatesTelecoms
113China Railway Construction CorporationChinaEngineering & Construction
114Hitachi GroupJapanTech
115BNP ParibasFranceBanking
116AlibabaChinaTech
117Bank of CommunicationsChinaBanking
118Capital OneUnited StatesBanking
119NBCUnited StatesMedia
120Johnson'sUnited StatesCosmetics & Personal Care
121TDCanadaBanking
122VolvoSwedenAuto
123CartierFranceApparel
124Louis VuittonFranceApparel
125AnthemUnited StatesHealthcare
126KFCUnited StatesRestaurants
127PetronasMalaysiaOil & Gas
128ChevroletUnited StatesAuto
129ExxonMobilUnited StatesOil & Gas
130Shanghai Pudong Development BankChinaBanking
131Warner Bros.United StatesMedia
132PaypalUnited StatesCommercial Services
133AirbusFranceAerospace & Defence
134KPMGUnited StatesCommercial Services
135China CITIC BankChinaBanking
136Sumitomo GroupJapanMining, Iron & Steel
137OptumUnited StatesHealthcare
138Midea vChinaTech
139SberbankRussiaBanking
140SonyJapanTech
141NetEaseChinaTech
142EDFFranceUtilities
143PanasonicJapanTech
144booking.comUnited StatesTech
145UniqloJapanApparel
146Industrial BankChinaBanking
147CRECGChinaEngineering & Construction
148BarclaysUnited KingdomBanking
149ChanelFranceCosmetics & Personal Care
150JRJapanLogistics
151JD.comChinaTech
152INGNetherlandsBanking
153MUFGJapanBanking
154TescoUnited KingdomRetail
155ScotiabankCanadaBanking
156RenaultFranceAuto
157DHLGermanyLogistics
158SK GroupSouth KoreaTelecoms
159CBSUnited StatesMedia
160Postal Savings BankChinaBanking
161Lockheed MartinUnited StatesAerospace & Defence
162VankeChinaReal Estate
163HermesFranceApparel
164AetnaUnited StatesHealthcare
165GreenlandChinaReal Estate
166L'OréalFranceCosmetics & Personal Care
167BBVASpainBanking
168China Pacific Insurance CompanyChinaInsurance
169EniItalyOil & Gas
170MovistarSpainTelecoms
171CanonJapanTech
172UBSSwitzerlandBanking
173TelstraAustraliaTelecoms
174Goldman SachsUnited StatesBanking
175AldiUnited StatesRetail
176SkyUnited KingdomTelecoms
177EngieFranceUtilities
178EnelItalyUtilities
179HumanaUnited StatesHealthcare
180China UnicomChinaTelecoms
181GucciItalyApparel
182Sam's ClubUnited StatesRetail
183BMOCanadaBanking
184DeltaUnited StatesAirlines
1857-ElevenJapanRetail
186HPUnited StatesTech
187NokiaFinlandTech
188U.S. BankUnited StatesBanking
189LexusJapanAuto
190MedtronicUnited StatesHealthcare
191American AirlinesUnited StatesAirlines
192CarrefourFranceRetail
193China Minsheng BankChinaBanking
194Union PacificUnited StatesLogistics
195EquinorNorwayOil & Gas
196PICCChinaInsurance
197Mitsui GroupJapanMining, Iron & Steel
198TSMCChina(Taiwan)Tech
199YangheChinaSpirits
200Land RoverUnited KingdomAuto
201Morgan StanleyUnited StatesBanking
202DBS BankSingaporeBanking
203PemexMexicoOil & Gas
204eBayUnited StatesTech
205LidlGermanyRetail
206ADNOCUAEOil & Gas
207GEICOUnited StatesInsurance
208Sumitomo Mitsui Banking CorporationJapanBanking
2093MUnited StatesTech
210ValeroUnited StatesOil & Gas
211TIMItalyTelecoms
212CognizantUnited StatesIT Services
213Red BullAustriaSoft Drinks
214AdobeUnited StatesTech
215SK HynixSouth KoreaTech
216HikvisionChinaTech
217PNCUnited StatesBanking
218United States AirlinesUnited StatesAirlines
219Johnson & JohnsonUnited StatesCosmetics & Personal Care
220ABBSwitzerlandEngineering & Construction
221ESPNUnited StatesMedia
222Ferrari GroupItalyAuto
223Yahoo!JapanTech
224BroadcomUnited StatesTech
225BTUnited KingdomTelecoms
226EtisalatUAETelecoms
227RabobankNetherlandsBanking
228BASFGermanyChemicals
229HoneywellUnited StatesEngineering & Construction
230AirbnbUnited StatesTech
231ZurichSwitzerlandInsurance
232Poly DevelopmentChinaReal Estate
233PhilipsNetherlandsTech
234Longfor PropertiesChinaReal Estate
235PurinaSwitzerlandFood
236CignaUnited StatesHealthcare
237General DynamicsUnited StatesAerospace & Defence
2383China (Hong Kong)Telecoms
239DanoneFranceFood
240GilletteUnited StatesCosmetics & Personal Care
241SalesforceUnited StatesTech
242GazpromRussiaOil & Gas
243YoukuChinaTech
244WoolworthsAustraliaRetail
245RolexSwitzerlandMedia
246AllstateUnited StatesInsurance
247CRRCChinaEngineering & Construction
248CIBCCanadaBanking
249ColesAustraliaRetail
250BellCanadaTelecoms
251MetlifeUnited StatesInsurance
252Gree Electric AppliancesChinaTech
253SubwayUnited StatesRestaurants
254VinciFranceEngineering & Construction
255SubaruJapanAuto
256NatWestUnited Kingdom
257HPEUnited StatesTech
258YiliChinaFood
259China Everbright BankChinaBanking
260Northrop GrummanUnited StatesAerospace & Defence
261Commonwealth BankAustraliaBanking
262CaterpillarUnited StatesEngineering & Construction
263CoachUnited StatesApparel
264ProgressiveUnited StatesInsurance
265Marubeni GroupJapanMining, Iron & Steel
266TeslaUnited StatesAuto
267BudweiserUnited StatesBeers
268Credit SuisseSwitzerlandBanking
269QualcommUnited StatesTech
270PublixUnited StatesRetail
271Prudential (US)United StatesInsurance
272NintendoJapanTech
273HiltonUnited StatesHotels
274O2United KingdomTelecoms
275Activision BlizzardUnited StatesTech
276Société GénéraleFranceBanking
277LICIndiaInsurance
278SprintUnited StatesTelecoms
279MichelinFranceTyres
280T.J. MaxxUnited StatesRetail
281SchlumbergerUnited StatesOil & Gas
282Poste ItalianeItalyInsurance
283Generali GroupItalyInsurance
284STC SaudiArabiaTelecoms
285MCCChinaEngineering & Construction
286SunacChinaReal Estate
287FreseniusGermanyHealthcare
288NeutrogenaUnited StatesCosmetics & Personal Care
289Bud LightUnited StatesBeers
290BridgestoneJapanTyres
291Victoria'sSecretUnited StatesApparel
292RocheSwitzerlandPharma
293TelusCanadaTelecoms
294NIVEAGermanyCosmetics & Personal Care
295Ross Dress For LessUnited StatesRetail
296DowUnited StatesChemicals
297ItaúBrazilBanking
298Brookfield Asset ManagementCanadaBanking
299EnterpriseUnited StatesCar Rental Services
300Lloyds BankUnited KingdomBanking
301HeinekenNetherlandsBeers
302KEPCOSouth KoreaUtilities
303LegoDenmarkToys
304NvidiaUnited StatesTech
305Kellogg'sUnited StatesFood
306PampersUnited StatesCosmetics & Personal Care
307BNSFUnited StatesLogistics
308AvivaUnited KingdomInsurance
309L&MUnited StatesTobacco
310RogersCanadaTelecoms
311Southwest AirlinesUnited StatesAirlines
312ANZAustraliaBanking
313Dollar GeneralUnited StatesRetail
314HaierChinaTech
315InfosysIndiaIT Services
316Bouygues GroupFranceEngineering & Construction
317China Resources LandChina(Hong Kong)Real Estate
318TysonUnited StatesFood
319CenturylinkUnited StatesTelecoms
320Domino'sPizzaUnited StatesRestaurants
321ADPUnited StatesCommercial Services
322PlaystationJapanTech
323Prudential (UK)United KingdomInsurance
324John DeereUnited StatesEngineering & Construction
325Merrill LynchUnited StatesBanking
326Christian DiorFranceApparel
327HCAUnited StatesHealthcare
328SafranFranceAerospace & Defence
329EmiratesUAEAirlines
330nabAustraliaBanking
331BayerGermanyPharma
332DiscoverUnited StatesBanking
333ABCUnited StatesMedia
33420th Century FoxUnited StatesMedia
335LinkedInUnited StatesTech
336Mizuho Financial GroupJapanBanking
337XiaomiChinaTech
338BradescoBrazilBanking
339suning.comChinaRetail
340LenovoChinaTech
341Geely AutoChinaAuto
342McKinseyUnited StatesCommercial Services
343SwisscomSwitzerlandTelecoms
344State Bank of IndiaIndiaBanking
345BHPAustraliaMining, Iron & Steel
346NescaféSwitzerlandSoft Drinks
347ClaroMexicoTelecoms
348ChubbSwitzerlandInsurance
349CapgeminiFranceIT Services
350Crédit AgricoleFranceBanking
351Tiffany & Co.United StatesApparel
352Circle KCanadaRetail
353Thermo Fisher ScientificUnited StatesTech
354SFRFranceTelecoms
355Sainsbury'sUnited KingdomRetail
356LukoilRussiaOil & Gas
357Daiwa HouseJapanEngineering & Construction
358SyscoUnited StatesCommercial Services
359PTTThailandOil & Gas
360TelenorNorwayTelecoms
361El Corte InglésSpainRetail
362Pall MallUnited KingdomTobacco
363UOBSingaporeBanking
364OCBC BankSingaporeBanking
365NordeaDenmarkBanking
366ChunghwaChina (Taiwan)Telecoms
367KrogerUnited StatesRetail
368AsdaUnited KingdomRetail
369MS&ADJapanInsurance
370Western DigitalUnited StatesTech
371Standard CharteredUnited KingdomBanking
372DXC TechnologyUnited StatesIT Services
373La PosteFranceLogistics
374TravelersUnited StatesInsurance
375Tim HortonsCanadaRestaurants
376BUICKUnited StatesAuto
377McLaneUnited StatesLogistics
378SpriteUnited StatesSoft Drinks
379Nippon Life InsuranceJapanInsurance
380RaytheonUnited StatesAerospace & Defence
381Intesa SanpaoloItalyBanking
382Swiss ReSwitzerlandInsurance
383CarmaxUnited StatesRetail
384Emerson ElectricUnited StatesTech
385Macy'sUnited StatesRetail
386CLINIQUEUnited StatesCosmetics & Personal Care
387Luzhou LaojiaoChinaSpirits
388InnogyGermanyUtilities
389Pizza HutUnited StatesRestaurants
390AutoZoneFranceRetail
391Micron TechnologyUnited StatesTech
392E LeclercFranceRetail
393SHISEIDOJapanCosmetics & Personal Care
394WestpacAustraliaBanking
395Texas InstrumentsUnited StatesTech
396Mahindra GroupIndiaAuto
397Deutsche PostGermanyLogistics
398Kohl'sUnited StatesRetail
399HBOUnited StatesMedia
400Dalian WandaChinaReal Estate
401HarbinChinaBeers
402Phillips 66United StatesOil & Gas
403BBCUnited KingdomMedia
404PanteneUnited StatesCosmetics & Personal Care
405QNBQatarBanking
406MarriotUnited StatesHotels
407SuzukiJapanAuto
408ConocoPhillipsUnited StatesOil & Gas
409ctrip.comChinaTech
410MengniuChinaFood
411DiscoveryUnited StatesMedia
412Estée LauderUnited StatesCosmetics & Personal Care
413CNBMChinaEngineering & Construction
414Sherwin-WilliamsUnited StatesRetail
415AIGUnited StatesInsurance
416HDFC BankIndiaBanking
417SodexoFranceCommercial Services
418MobilUnited StatesOil & Gas
419VMWAREUnited StatesTech
420AirtelIndiaTelecoms
421PfizerUnited StatesPharma
422CNOOCChinaOil & Gas
423Wrigley'sUnited StatesFood
424Applied MaterialsUnited StatesTech
425Galaxy MacauChina (Macau)Hotels
426TeliaSwedenTelecoms
427Lay'sUnited StatesFood
428Centene CorporationUnited StatesHealthcare
429BurberryUnited KingdomApparel
430McCainCanadaFood
431HuggiesUnited StatesCosmetics & Personal Care
432BAE SystemsUnited KingdomAerospace & Defence
433HCLIndiaIT Services
434Johnnie WalkerUnited KingdomSpirits
435NordstromUnited StatesRetail
436PetrobrasBrazilOil & Gas
437Cathay Life Insurance CoChina (Taiwan)Insurance
438CSXUnited StatesLogistics
439Dunkin'United StatesRestaurants
440EssoUnited StatesOil & Gas
441Crédit MutuelFranceBanking
442Telkom vIndonesiaIndonesiaTelecoms
443Canadian National RailwayCanadaLogistics
444CJ GroupSouth KoreaFood
445ABN AMRONetherlandsBanking
446CNRLCanadaOil & Gas
447KraftUnited StatesFood
448RelianceIndiaOil & Gas
449Saint-GobainFranceEngineering & Construction
450AflacUnited StatesInsurance
451PradaItalyApparel
452DoveUnited KingdomCosmetics & Personal Care
453CFLDChinaReal Estate
454China SouthernChinaAirlines
455MaerskDenmarkLogistics
456AbbottUnited StatesPharma
457Schneider ElectricFranceEngineering & Construction
458KBCBelgiumBanking
459SSEUnited KingdomUtilities
460The North FaceUnited StatesApparel
461CCCCChinaEngineering & Construction
462Fubon LifeChina (Taiwan)Insurance
463GarnierFranceCosmetics & Personal Care
464United TechnologiesUnited StatesAerospace & Defence
465Doosan GroupSouth KoreaEngineering & Construction
466OmegaSwitzerlandApparel
467Polo Ralph LaurenUnited StatesApparel
468RepsolSpainOil & Gas
469CumminsUnited StatesEngineering & Construction
470FergusonUnited StatesEngineering & Construction
471ThalesFranceAerospace & Defence
472CaixaBankSpainBanking
473Jack Daniel'sUnited StatesSpirits
474Shinhan Financial GroupSouth KoreaBanking
475ArcelorMittalLuxembourgMining, Iron & Steel
476BB&TUnited StatesBanking
477Banco do BrasilBrazilBanking
478Viettel TelecomVietnamTelecoms
479Lotte GroupSouth KoreaFood
480RandstadNetherlandsCommercial Services
481Deutsche BankGermanyBanking
482CarrierUnited StatesEngineering & Construction
483iQiyiChinaTech
484ClarinsFranceCosmetics & Personal Care
485CNP AssurancesFranceInsurance
486Tide/ArielUnited StatesCosmetics & Personal Care
487IberdrolaSpainUtilities
488BloombergUnited StatesMedia
489SafewayUnited StatesRetail
490CaixaBrazilBanking
491China EasternChinaAirlines
492HalliburtonUnited StatesOil & Gas
493AdeccoSwitzerlandCommercial Services
494MaybankMalaysiaBanking
495GatoradeUnited StatesSoft Drinks
496KB Financial GroupSouth KoreaBanking
497DaikinJapanEngineering & Construction
498MarshallsUnited StatesRetail
499Bank of BeijingChinaBanking
500British AirwaysUnited KingdomAirlines

  关于Brand Finance

  Brand Finance是全球领先的独立品牌价值和战略咨询公司,每年会对全球数千个知名品牌进行评估,“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单,在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值,即品牌强度指数、特许费率、品牌营业收入,重点考究企业可持续发展、客户服务、企业社会责任等方面。

  全球品牌排行榜亮点

  每年,Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界经济论坛上发布的品牌融资全球500强报告中。

  法拉利加速夺得世界最强品牌称号,得分为94.8分(满分100分)和AAA+评级

  三大品牌中的三个:德勤,普华永道和安永,获得精英AAA+品牌实力评级,而毕马威落后于此

  亚马逊捍卫全球最有价值品牌的优势地位,增长25%至1879亿美元,苹果和谷歌排名第二和第三

  随着科技品牌在排名中领先,微软以47%的品牌价值增长回归前五,而Facebook认为其品牌实力受丑闻玷污

声明:本网登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述。
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